CAMPAIGN

CAMPAIGN The Suez Canal Container Terminal (SCCT) is the largest container terminal complex in the Mediterranean and the Middle East, located in East Port Said. Despite its direct impact on trade, economy, and maritime business in Egypt and being the largest employer in Port Said, SCCT faced negative publicity and ongoing attacks in the media, positioning it in direct competition and conflict with the Suez canal. 4PR Group developed a public affairs campaign to raise the profile and advocate business needs and priorities. In 3 months, the campaign helped drive a significant change in the positioning of the company, with a 766% increase in positive media coverage, followed by the side-channel signing ceremony, which was a key priority.