A long term program transforming Commercial Vehicles Drivers leaders across Egypt into Mobil Delvac influencers
They are one of them. Trust is there, they know the people, speak the language, and understand the needs.
“ Shyokh el Sawakeen”, the program spokespeople.
Maximizing impact & building trust in the brand.
- 4PR partnered with a total of 40 CVD influencers across Egypt, reaching 39 closed and open groups and pages with the average number of 50,000 members and up to 150,000 members for the CVD across Egypt.
- Created 500 pieces of content for the campaign.
- 27 successful activations across Egypt Governorates with double the attendance of last year reaching over 8000.
- Average daily reach: 1.3K, Total program social media reach: 450K, Potential impact on video views: 1M views.