CAMPAIGN

Tourism is one of Egypt’s most strategic and promising industries. Unfavorable attitudes and behaviors adversely affect the Egyptian travel experience, and hence the decision to select Egypt as a travel destination.
An integrated PR campaign was developed to generate a broad level of awareness of the importance of tourism and the role it plays in economic growth, and enhancing quality of life in Egypt.
The campaign included: Media relations program, influencers program “Egyptian Ambassadors to Tourism”, a school program, TV series, song, and a mega launch.