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We work strategically with our clients to build, reshape, and boost their reputations. We employ an integrated approach with powerful and creative ideas across all communications channels to support clients in engaging and telling their stories and influencing those who matter.
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  • 4PR Group is the go to agency for crisis and issue management in Egypt.
  • Strategy based on intelligence is the core of our approach to crisis management. Strong understanding of the scene and its expected developments, insights from social listening and on-ground dynamics intelligence, and the ability to turn around strategies to fit the now.
  • 4PR Group has advised clients across all sectors during critical situations and Egypt’s turbulent times of revolutions, political instability, and national disobedience.
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    We have an in-house team of creative experts that transforms our clients’ achievements and successes into appealing and exciting content that engages and influences their target audience.
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    We create integrated campaigns driven by analytics and measurement, designed to generate conversations and engagement of target groups to achieve desired results.
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    Media relations still represent a vital element of the success of any PR activity. We have established and maintained fruitful relationships with various journalists and media representatives for years. This works as a crucial factor in enhancing the image and reputation of any corporation or brand.
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    Over the past 16 years, 4PR Group has developed a strong network of stakeholders (key opinion formers, presenters, editors in chief, senior and junior journalists, influencers, NGOs, government, political parties, etc.), engaging and influencing through communications campaigns.
    We help clients navigate complex regulatory, legislative, and reputational business challenges. We map various stakeholders, their impact, and how to influence each of them. Afterwards, we implement every step until we reach our ultimate aim.
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    With long experience in supporting various political campaigns, we have gained distinctive expertise to carry out successful campaigns of different forms, including presidential, parliament, and Senate elections.
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    We offer our clients integrated plans from CSR ideas, approach, and management to full communications campaigns, delivering the success and outcomes of all their CSR initiatives. This supports the enhancement of their reputation as an organization that aims to achieve a positive, sustainable change in society.
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    With insightful strategy and creativity at the core, bold ideas are always our approach to evolve, promote, and protect brands.
    A deep understanding of the new norm and media ecosystem enables us to develop campaigns with compelling storytelling, conversations that are social and cut through the clutter, reaching and influencing target audiences.
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    We provide tailored solutions; a blend of quantitative, qualitative, media monitoring and digital research and analytics, as well as strategic planning and insights.. We convert analyzed data into outcomes that support our clients to achieve their communication and marketing aims.
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    With local and international media experts, we offer comprehensive media training for high officials and spokespersons on handling different media situations, including one-to-one interviews, phone-ins, press conferences, TV shows, and answer unusual inquiries from the media.
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    It is not about celebrities with a huge number of followers! We identify the cultural shapers that truly influence key audiences, customize a strategy for each of our clients and work them to break through the cluttered digital landscape through relevant and effective storytelling that drives measurable results.

    Reach 4PR Group

        Are you interested in working with us?

        Send your cv to: hr@4-pr.com

        In case of crisis

        How we can help ?
        Rania Azab
        CEO / Founder
        Email: razab@4-pr.com