Transforming an HR program to a CSR campaign with the objectives of spreading positive news, creating an emotional bond with the target group at an acquisition phase.
A campaign that brings out the big impact of “ Dual Education program on the society as it touches the lives of Egyptian youth, “ A New Beginning”
- Website flooding with inquiries about “ Americana Dual Education Program”.
- Strong positive sentiment and conversation around Americana Group.
- Over 75m Impresessions.