CAMPAIGN

Generation Unlimited is UN global multi stakeholders partnership platform that works to provide young people aged 10-24 with opportunities for employment, entrepreneurship, and social impact so they become productive and engaged members of their society GenU was launched at the 73rd session of the UN General Assembly in 2018 - by 2020 the model was launched in Kenya, Bangladesh and India. Egypt was identified as a frontrunner country for GenU in the region. 4PR Group was asked to localize the Gen U concept in such a rich cultured country like Egypt while keeping Gen U strong identity. As well as strategizing & supporting the launch at the World Youth Forum Scope included; branding, panel support, launch video, giveaways, on ground support, ( partnerships social media support & special TV interviews’ arrangements -4PR Group initiative)

OUTCOME

Shabab Balad was successfully launched last Jan 2022 at World Youth Forum, held under the auspices of H.E. President Abdel Fatah El-Sisi, in attendance of Elena Panova,UN Resident Coordinator in Egypt, Kevin Frey, CEO of Generation Unlimited, Jeremy Hopkins, UNICEF Representative in Egypt, Rania Al Mashat Minister of international cooperation and more than 3k youth. More to come….