A CSR campaign amid the spread of COVID-19 in Egypt to give back to society, create a strong community of influencers of Nissan pickup drivers by supporting them in time of crisis. In a partnership between Nissan, Food Bank, and Cure Bank, a fleet of Nissan pickups delivered food and medical supplies to those in need.
- Positive sentiment among pickup drivers.
- 121 transfers in two weeks in more than 10 governorates.
- 1.2 m views, 500 comments, 9.4K reactions and 435 shares on social media video.